Who Are Your Ideal SEO Target Audience? Something many, if not most, businesses forget on a regular basis is to focus on the customer. Your target audience is out there searching for what you have to offer. How are they searching? What language are they searching in? What should you remember about these customers that you […]
Earlier this morning, an Moz user posted a question about local citations for Canadian SEOs. After moving to Australia a year ago, I know all about the US-UK-centric nature of citation sources. Lots of great SEO citations work for Canada but not all. How can you sort all of these? You can search two or […]
Keyword Stemming in the Past Traditional keyword stemming in SEO means using prefixes, suffixes and (ooh, fancy) adding the letter S. car, cars. Legendary research went into that. No, seriously. Wiki says Google search adopted word stemming in 2003. Previously a search for “fish” would not have returned “fishing”. Other software search algorithms vary in their use […]
When you write a post in WordPress (and other blogging platforms) the software generates a link based on the title of your post. The part of your link after the “template” is called the “page slug.” Templates? Slugs? What? A permalink structure is essentially a template, or a set way of making something on […]
If you do your own SEO, you know by now that backlinks are still an important part of your campaign. But what about directories that don’t provide a link? Or those who put your link on the page in text form only. What about “mentions” of your business that don’t directly link to you? 1) […]
When you’re creating your SEO strategy, you probably don’t think about the same thing Google thinks about. You need to learn how to think like Google. What Does Google Think? How can that help your SEO? Google wants you to be fast. FASTER than fast. Every second counts when you’re processing nearly 700 BILLION […]
What is a 301 Redirect? A 301 is a page status, much like a 200 (OK) or a 404 (page not found error). You can find a whole list of page status codes online. A 301 tells Google that your site is no longer at that location and can be found at another location. Imagine […]
Knowing what to do is just as important as what not to do when creating your SEO plans or hiring an SEO service to work on your small business website. What Are the Most Important SEO Dos and Don’ts? DO check page titles to make sure they are unique per page with relevant keywords. DON’T spam […]
SEO Services You Should Use Below are five (kind of six) of my favourite SEO services. You should use these to monitor and improve your own SEO results. Tracking your own SEO Google Webmasters Tools By no stretch of the imagination should you be attempting SEO without signing up for a webmasters account and tracking […]
Constantly. All the time. Every single day. Nonstop. That’s how often it feels like I’m asked about DMOZ (ODP) and Yahoo! Directory for SEO. DMOZ & Yahoo Directory DO NOT Matter for SEO See, “back in the day” DMOZ and Yahoo’s Directory were seen as two major influences on the SEO of your site. Most […]