Be interesting. One of my mentors once explained how small businesses create their pricing like this: Business A are experts at performing their service but have no clue how to run a business. They start by charging what they themselves would pay for the service which depends more on their own financial circumstance than what […]
Category Archives: Branding
29
Jul
Jul
Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.” (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser: You Googled the phrase “clone script” after downloading an example business plan and […]