I get it. Your latest lead emailed you back and yet again you lost the contract to someone cheaper and offering more. You ran the numbers. Again. You can’t figure out how they’re doing it and it’s frustrating. You can’t seem to make a profit but your competitor keeps plugging away offering deal after deal. […]
Category Archives: Pricing
… As long as it’s black. Too often startups find themselves giving customers everything and 12 . Imagine you go to a restaurant and you ask for a menu. The waiter asks “would you prefer beef, chicken, pork or fish this evening?” “I’d just like a menu so I can choose.” “Ok but we have […]